Utilizing lazy verbs does not facilitate strong writing - Confused?

In another insightful video post from ragan.com, I've found another topic to blog about - LAZY VERBS. From being in specialized writing for public relations for three semesters now, our class really has developed an obsession with words. It's really incredible how powerful the right words can be - and how disappointing it is when you see words fall flat. In the online world, words are at the core of making a first impression. Use the wrong ones and a potential employer may not even notice you (NYC? Am I using the right words?).

In this short video, Mark explains that these 'lazy verbs" - utilize, facilitate, optimize - could mean 30 different things or mean nothing at all. He explains that powerful words should be doing the work for you. Words create images and you want to put people right in the middle of your messages.

TEACH

LAUNCH

I bet you can visualize what each of these words implies - that's the point of using powerful verbs.

Check out the full video HERE and start packing a powerful punch with your verbs!