Students Teaching Executives? Social Media Demands It!

We've all heard it before - social media is the new frontier for businesses. This is music to the ears of any recent (or soon to be) graduate of communications or PR. We know that Twitter and Facebook aren't just for keeping every single person we've ever known up to speed on our activites. We know that these social media tools can help build our networks and lead us to jobs.
In the article "PR Students Need to Learn Social Media Business Strategies", Sally Falkow, a social media strategist, discusses just how valuable our knowledge of social media can be to our future employers. While some senior managers may find being taught by someone half their age a tough pill to swallow, the practice is becoming more and more common - which means proving our value is more important than ever.
"Communication schools need to prepare their students so that not only can they deliver their personal knowledge of the digital world, but actually integrate that knowledge into a communication strategy." This blog, for example, is a result of an assignment for my personal PR class. At The Children's Museum in Kitchener where I work, I'm responsible for managing Facebook ads for some of our events and managing our Facebook page - we also have a Twitter account.
The honeymoon phase is over for our current varieties of social media - it's time to start putting them to work!

Here's the link to the article: www.proactivereport.com/c/pr/pr-students-need-to-learn-social-media-business-strategies/