Transforming the traditional

This article was forwarded to me by the CEO of The Children's Museum (where I work doing various PR projects). It's an article talking about how the Chicago Field Museum used text messaging as a marketing tool for their Real Pirates Exhibit.

This unique campaign generated over 7,000 interactions and built anticipation for the exhibit before, during and after the run of the exhibit. The article explains in detail the success and newness of this dynamic PR tool.

I've worked at The Children's Museum for just over a year now and over the summer I had the opportunity to sit in on planning meetings for upcoming exhibits and re-branding strategies. The Museum is an exciting place to work because it is in a transitional period - in their sixth year, they are looking at ways to continually bring in ground-breaking exhibits for the Region while exploring different PR opportunities.

Once again, the success of a 21st century tool serves as an example of the power of social media. The simplicity of a text message made all the difference in the success of the Real Pirates exhibit in Chicago.

Check out the full article HERE