Social Media Revolution and YOU!

As I reach my twelfth blog post, I couldn't think of a better way to conclude than with this video about social media and how it has literally changed the world.
Over these past eleven blogs, I hope to have not only shown the importance of social media in Public Relations but in your everyday lives.
It's time to hop on board or get left behind... enjoy!!

www.youtube.com/watch?v=sIFYPQjYhv8&feature=related

(Fun Fact: Some buses in Hawaii are called "Wiki Wikis" - "Quick Quick"!)

Social Media: Friend or Foe for Crisis Communication?

Once again, I'm relying on the insights of ragan.com to give me some inspiration for this post. This time the video touches on another area of PR that I love - issues management. It may seem crazy after all of the intense issues issues this semester but at the end of the day I can't think of another class where you need all of your key PR skills to be working together.

This video talks about how social media is posing a new problem for companies, corporations and business alike that don't have a viable crisis communication plan. What's happening to crisis communications is that social media is capturing the crises and posting them on the web faster than the official media sources can.

A clear, concise and well-communicated crisis plan can help to avoid the issues social media may cause. In the video they suggest using the Three 'P's for a crisis communications plan: Plan, Practice and Perform. Write a plan that will work for your company; have drills so that any problems can be ironed out before the crisis happens; and when the crisis happens, pull your communications strategies from your plan.

The video lists examples of how social media affects crisis communications and an example of crisis communication gone wrong. Click HERE to watch.